Overhauling the navigation system.
Web app
B2B
Music
Overview
To make the homepage experience more relevant and engaging, we implemented personalized elements that adapt based on user behavior, preferences, and prior interactions. This approach aimed to create a sense of familiarity, encouraging users to spend more time on the platform and discover content that resonates with their unique needs.
Services
Art Direction, Web design, Motion Design.
Client name
Executive Agency.
Team
Gill Sans, CEO, Bonnie Moore, Creative VP, Norm Jones, Jr designer.
User-specific layout variations
The homepage adapts to each user by highlighting content based on their past activity. If someone often reads about productivity, they’ll see more of it—keeping the experience personal and engaging.
MY TAKEAWAYS
Final observations
Implementing a personalized homepage experience taught me the significant impact of tailoring content to individual user needs. By creating dynamic, relevant interactions, we can turn a standard homepage into a powerful engagement tool that not only enhances user satisfaction but also builds long-term loyalty.
Selected work
[2022 -2025]
